GreenPan Logo Rebranding

This case study focuses on the logo rebranding of GreenPan, a leading eco-friendly cookware brand, and compares it with HexClad, a competitor known for its strong brand identity.

Final Design Outcome

The final ideation for GreenPan’s rebranded logo is a combination of modern, minimalist design with clear representation of the product category. It highlights the brand's eco-friendly ethos while ensuring the visual identity appeals to a premium market. By comparing the current GreenPan logo with competitors like HexClad, the final version offers a more competitive, versatile, and recognizable logo that reflects the brand's values and ambitions.

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